Stores from all over the world have now implemented experiential elements in their stores with the help of visual merchandising planograms. Planogram in retail will help you deliver creatively enticing in-store experiences to shoppers. As shoppers become more selective about the brands or stores, they shop with, the in-store experience needs to stand out from the rest.
Shoppers are raring to get back to stores for more reasons, such as the in-store experience, and curbside pickup, and they want to explore and be entertained by unique retailing. According to reports, shoppers prefer to shop in physical stores rather than ordering online. Why Should a Retailer Invest in Experiential Retail?Īfter being disrupted by the pandemic, brick-and-mortar is making a big comeback to rule the retail world. This aids retailers in designing and executing product displays to drive shopper’s attention and significantly increase sales. Planograms are visual merchandising tools that assist retailers in effectively planning and executing store shelves. Such stores actively engage customers and entice them to visit the store by offering perks like in-store services or events or advanced visual merchandising solutions. Experiential retail is a marketing strategy where brick-and-mortar stores offer memorable shopping experiences beyond browsing or purchasing items. In today’s retail, nearly 60% of customers expect shops to give experiences than just merchandise. The future of bricks-and-mortar is not as a storehouse for your inventory, but a space for shoppers to be immersed in your brand identity and experience.
You must provide customers with a compelling value proposition to convince them to visit your store when they can buy almost anything online. When it comes to in-store shopping, the shopping experience counts just as much as the sale.
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